The 2IC (Second in Command)

8:45 am sharp. He is at the workplace. 10:30 pm, he is still there.

A man who quit his MNC Banking job and joined the agency to give the CEO a helping hand. A man who believes in Management by walking around. Seldom is he found in his seat.

A thorough gentleman. Someone whom you will never see in sports shoes while in office, even if it is a casual unofficial working Saturday. Quite an unusual mannerism for someone who is into advertising.

A man who believes in a unique Korean concept - cleanliness of the washroom says a lot about the organizational efficiency.

A connoisseur of IMFL. Whisky to be precise. But doesn’t mind giving others company over a neat peg of Vodka or Dark Rum either.

The man who is responsible for the first coffee vending machine for the office.

A terror to the trainees and creatives. An element of irritation to accounts. But somehow gels quite well with the sevicing probably because of the proximity of the workspaces that they share.

A man who won’t even spare the clients by displaying his irritation whenever he notices any wastage.

A man who is a witness to several hiring and firing in the last five years.

A cyclist. A performer. A perfectionist in his own domain. A man whose contribution can never be quantified. A man whose attitude cannot be matched.

A maverick, I must say.

They have Balki and we have Balu. A small town guy who has made it big in this big bad world of advertising.

Kudos!!!!

“Balu, ek cup coffee pila de please!”